6 Reasons Why Performing Artists Need a Business Coach

keenah armitage Nov 28, 2018

If you’re a performing artist (dancer, actor, actress, musician, singer, etc.) who’s stumbled upon this post, chances are, you’re not seeing the results you want and there’s room for more success in your career.

Can you relate to any of the following?

  • You lack the motivation to take your career to the next level, so you feel stuck.

  • You have a hard time setting goals because you’ve had so much disappointment.

  • You’re constantly comparing yourself to others.

  • You’re questioning whether you are even relevant anymore, and you doubt whether you actually have what it takes.

  • You feel lost because you don’t REALLY know what you want and you definitely don’t know how to go for it.

  • You’re scared because deep down inside you know you have to swallow your pride and ask for help.

  • You don’t believe you’re a great self-starter because you’re confused about which direction to take.

  • You get angry with yourself because you feel you should be further in your career than you are.

  • You think your agent and or manager aren’t working hard enough for you.

Most performing artists are no stranger to tough times and self-doubt. Having a business coach can make ALL the difference between struggling, and the alternative, living the life of your dreams! Coaching can help you create the life you envision, the money, the lifestyle, the passion, the excitement, and the feeling that you’ve MADE IT. All while helping you overcome what’s stopping you from moving forward...so that it never stops you again.

Here are the TOP reasons why you need a business coach if you’re a performer, and what coaching can do for you…

1. Adjust your MINDSET.

As a performer, you may be perfect on paper, well-trained, amazingly talented, the perfect type for your niche, and a pro at audition techniques. You might’ve taken classes with casting directors, have beautiful headshots, and perfectly written resume. You’ve dedicated your entire life and are passionate about the performing arts, and yet you’re STILL not booking work. I’ll tell you why. It’s because you don’t have the right mindset. You don’t have the right systems in place. You don’t use your time well.

The truth is, results start from the inside. The mindset you have about yourself and your life directly impacts what will or won’t happen. Using universal principles in your career and life will help you get into greater alignment with your soul’s truth. If you want to make things happen for yourself and take your career from wherever it is all the way to 100, you have to change your relationship with time and money. Mindset is what brings the greatest results, and a coach will help you retrain your brain to bring success into your life.

2. Approach your career from a new business perspective.

Performing artists generally focus on what they do best--the arts. That’s all well and good, and it’s also why guidance around the business is EXTRA important. You’ll learn new systems, structures, and strategies, and you’ll discover how to become the CEO of your own career so you can live life on YOUR terms.

3. Gain more clarity.

Every performer has big dreams for their career, but sometimes clarity is lost, especially during tough times. And a good coach knows WITHOUT A DOUBT that no dream is too big! A coach can help you clarify what your dreams actually are and create tangible action steps to help you move forward in achieving them. Your coach also holds you accountable, making sure you follow through. They can see your truth based on your goals and dreams, but they meet you right where you are to make sure that you’re living with integrity.

4. Gain confidence.

With coaching, you’ll develop rock-solid confidence in your ability as an artist, as well as who you are personally and what you have to share with the world. You gain confidence in your dream and where you’re headed. Everyone has a part of themselves they try to hide, and a business coach will help you turn what you think is a weakness into one of your greatest strengths. You can be 100% your authentic self, and your coach will stay focused on your truth and your success!

5. Create and strengthen your personal brand.

A business coach helps you uncover and identify all of your strengths, which will inform your own personal brand. They’ll help you figure out how to best monetize these strengths and market yourself for more success.

6. Improve your business relationships.

Success and relationships go hand-in-hand. You may think your agent or manager isn’t doing enough, but my question for you is, do you know how to have the right relationship with your agent/manager so that they can work for you in the way that you need? It may be a painful question right now...but who you are at this very moment--what you offer the world in terms of confidence, clarity, focus, determination--are you the right person to be represented? A great coach knows that change is possible, and how you can develop these important relationships.

So, what do you need before hiring a business coach?

You need the willingness to change, and the persistence to never give up. You have to have the white-hot burning desire, and you need to be coachable. You don’t need to know how to do the rest, I’ll take it from here!

Much Love & Abundance,

Keenah 💋


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